Where does your site ACTUALLY rank for a keyword — right now, in a clean SERP with no personalization? Live position check in the top-100, plus who holds the top-10 and whether an AI Overview sits above you.
Your browser knows you: location, history, account, past clicks. Google uses all of it, so the position you see is yours, not the market's. Checking your own site while logged in is the single most common way people overestimate where they rank.
This check runs the query cold — no account, no history, a stated country. That is the position a stranger sees, which is the only one worth planning against.
An AI Overview above the results answers the question on the page. A featured snippet does the same in fewer words. Both push the first organic result below the fold on a phone.
So read position together with what sits above it. Rank 3 on a query with no AI answer often earns more traffic than rank 1 on a query that has one — which is why the check reports SERP features, not just a number.
The check above covers Bing too, but the two engines disagree more than most people expect: in our own two consoles for this site, 27 Bing queries and 33 Google queries overlapped on two. Bing also feeds Copilot, so its index is a surface assistants read from.
If Bing is the engine you actually care about, the dedicated Bing rank checker explains what differs and how to get a page indexed there faster.
Positions move daily on their own: personalisation, testing, index churn. A single measurement cannot tell a real drop from ordinary noise — you need the same query measured the same way over weeks.
That is the difference between this free check and monitoring: one answers where am I now, the other answers am I losing ground.
Enter your domain, the keyword and a country above. You get the live position in the top-100 from a clean, non-personalised search, plus who holds the top-10.
Your own results are personalised by location, search history and account. This check runs cold — no history, no login — so it reports the position a new visitor sees.
Weekly is enough for most sites. Positions fluctuate daily for reasons unrelated to your work, so daily checking mostly measures noise.
A keyword rank checker reports the exact position your domain holds for a specific keyword in the Google or Bing top-100, measured from a clean, non-personalized search so the result is reproducible rather than skewed by your own login, history or location. Your true rank — and the pages sitting above you — is the baseline metric for SEO and, increasingly, for AI visibility: Google's AI Overviews, ChatGPT and Perplexity draw heavily on the same top-ranking pages, so a page that never reaches the first results is far less likely to be cited.
Your browser personalizes results using your login, search history and location, which can inflate your apparent position. This checker runs a clean, non-personalized query, so it reports the neutral rank most searchers actually see.
Yes, if AI visibility matters to you: Bing's index powers Microsoft Copilot and feeds parts of ChatGPT's web results, so a strong Bing position can win AI citations even where Google is highly competitive.
Largely yes — AI Overviews, Perplexity and ChatGPT disproportionately cite pages that already rank on the first results page, so climbing into the top-10 is the most reliable lever for AI citation as well as for clicks.
Aim for the top-3 to maximize click-through, but note that SERP features like AI Overviews and featured snippets can capture the answer above position one — so winning the snippet or being cited in the AI block often matters more than raw rank.
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